Reynold D. Tan¹ and Lovella Mae M. Magluyan
¹College of Management, University of the Philippines Visayas

Abstract

The Philippine native chicken industry contributes significantly to the country’s food security and economic growth, with Western Visayas as the country’s top-producing region. The pandemic in 2020 paralyzed the transportation system, thus affecting the distribution of food and agricultural products. This descriptive study characterizes the native chicken value chain in Western Visayas. In particular, it aims to provide an overview of the current state of the native chicken value chain using the backward tracing approach — tracing backward all the key players from consumers to the input suppliers. This study maps out the supply or value chain, showing the a) activities and processes involved; b) key players and their roles; c) key customers and their product requirements; d) flow of product, payment, and information; and e) vertical and horizontal linkages. Results showed that in Western Visayas, native chickens are usually raised in the backyards of rural households, generating an estimated monthly income of PHP 2,122.82 per household. Consolidators bring together native chickens from far-flung areas– to come up with the desired quantities needed by their eventual end-markets. Native chickens are sold live or dressed with cash as the most common form of payment. There is a ready market for native chicken in the region; however, the industry remains fragmented. There are no standards for weight, size, age, and quality of meat. Marketing and pricing remain arbitrary in the absence of product standards. It is challenged by increasing input costs due to the pandemic.

Keywords: native chicken, poultry, value chain analysis, Western Visayas, Philippines

Read more: https://vjsti.org/wp-content/uploads/2024/12/VJSTI-004.pdf